The holiday season is upon us again, and supporting small businesses is more important than ever this year. From COVID-19 to inflation, small businesses have been hit particularly hard. Many have been forced to close their doors permanently, while others struggle to stay afloat.

It's no secret that small businesses are the backbone of our economy. They provide jobs, support local communities, and offer unique products and services. However, with the rise of big-box stores and online retailers, it can be easy to overlook the importance of shopping small. This blog post will explore why and how you can support small businesses and make a difference in your local community.

Why You Should Shop Small

Better Quality

An important benefit of shopping small is the unique and personal touch artisan-made products offer. Whether it's blankets, stuffed animals, or a handmade wreath, each item is carefully crafted with its own story and character. The artist can pay close attention to the details and ensure that each piece is made with precision and care. You can be sure these products will last longer and look better than something churned out in a factory.

You won't find this level of individuality in mass-produced products.

Better Service

When you shop at a small business, you're more likely to receive personalized service. You get to meet and interact with the artists themselves and learn about their craft and process. It's a great way to support local artists and communities while also getting something truly special and unique. When you buy from a big-box store, you support a corporation that may not have the same level of care and dedication to its products as an individual artist.

It's about community

By shopping at small businesses this holiday season, you're not only helping to support local economies and communities, but you're also helping to keep the spirit of entrepreneurship alive. Small businesses often focus more on quality and customer service and take pride in the products they sell. They are the backbone of many communities, and they play a vital role in creating jobs, driving innovation, and fostering a sense of community.

How to Shop Small

Shop Locally

Shopping locally owned stores and boutiques is a great way to support small businesses. When you shop at a locally-owned store, you're putting money directly back into your community. Local shops are more likely to source their products locally, which means you're supporting other small businesses. It's the butterfly effect!

Attend local markets and fairs

Attending local markets and fairs is a fun way to discover new small businesses and interact with local artists and vendors. You can find everything from handmade hats to artisanal foods at these events. Try to bring cash to help avoid additional processing fees.

Spread the word

Word of mouth is a powerful tool for small businesses. If you have a positive experience at a local business, share it with your friends and family. Leave a positive review on their website or social media pages. You never know who might be looking for a recommendation.

Don't forget about online options

Many small businesses now have online stores, making it easier than ever to support them from the comfort of your own home. Look for local businesses that offer online shopping and consider making a purchase.

To sum it all up, shopping small is a great way to support your local community and small businesses. By shopping locally, attending local markets, spreading the word, and considering online options, you can make a difference in the lives of small business owners and your community as a whole. So this holiday season, try to shop small!