Why Shopping Small Matters: How to Support Local Businesses and Artisans


The holiday season is upon us again, and supporting small businesses is more important than ever this year. From COVID-19 to inflation, small businesses have been hit particularly hard. Many have been forced to close their doors permanently, while others struggle to stay afloat.

It's no secret that small businesses are the backbone of our economy. They provide jobs, support local communities, and offer unique products and services. However, with the rise of big-box stores and online retailers, it can be easy to overlook the importance of shopping small. This blog post will explore why and how you can support small businesses and make a difference in your local community.

crop woman with open sign
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Why You Should Shop Small

Better Quality

An important benefit of shopping small is the unique and personal touch artisan-made products offer. Whether it's blankets, stuffed animals, or a handmade wreath, each item is carefully crafted with its own story and character. The artist can pay close attention to the details and ensure that each piece is made with precision and care. You can be sure these products will last longer and look better than something churned out in a factory.

You won't find this level of individuality in mass-produced products.

Better Service

When you shop at a small business, you're more likely to receive personalized service. You get to meet and interact with the artists themselves and learn about their craft and process. It's a great way to support local artists and communities while also getting something truly special and unique. When you buy from a big-box store, you support a corporation that may not have the same level of care and dedication to its products as an individual artist.

It's about community

By shopping at small businesses this holiday season, you're not only helping to support local economies and communities, but you're also helping to keep the spirit of entrepreneurship alive. Small businesses often focus more on quality and customer service and take pride in the products they sell. They are the backbone of many communities, and they play a vital role in creating jobs, driving innovation, and fostering a sense of community.

colleagues working on netbook in cafe
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How to Shop Small

Shop Locally

Shopping locally owned stores and boutiques is a great way to support small businesses. When you shop at a locally-owned store, you're putting money directly back into your community. Local shops are more likely to source their products locally, which means you're supporting other small businesses. It's the butterfly effect!

barts store signage
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Attend local markets and fairs

Attending local markets and fairs is a fun way to discover new small businesses and interact with local artists and vendors. You can find everything from handmade hats to artisanal foods at these events. Try to bring cash to help avoid additional processing fees.

Spread the word

Word of mouth is a powerful tool for small businesses. If you have a positive experience at a local business, share it with your friends and family. Leave a positive review on their website or social media pages. You never know who might be looking for a recommendation.

glowing inscription on wall in cafe
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Don't forget about online options

Many small businesses now have online stores, making it easier than ever to support them from the comfort of your own home. Look for local businesses that offer online shopping and consider making a purchase.

a miniature shopping cart on macbook laptop
Photo by Nataliya Vaitkevich on Pexels.com

To sum it all up, shopping small is a great way to support your local community and small businesses. By shopping locally, attending local markets, spreading the word, and considering online options, you can make a difference in the lives of small business owners and your community as a whole. So this holiday season, try to shop small!

Stay In The Loop!

Want to know what's going on at Black Sheep Creations? Be the first to know by signing up for the monthly newsletter. You'll get special subscriber-only deals, have all the details on any upcoming events, and get sneak peeks of new products.

Make sure to sign up, so you don't miss a thing!

I'd be happy to help you with some frequently asked questions! Check out the answers below:
How long will it take to get my order?

All orders are made-to-order and WILL take up to two weeks to create from the date of purchase. Potentially less, depending upon the time of year.


The two weeks timeframe does not include shipping.

How will I know when my order has shipped?

We will send an email with your tracking number when your item has shipped.

Why don't the colors look the same?

Colors can appear different in person because of the settings on the screen or monitor. Photos are only lightly edited to ensure what you receive is as close to the picture as possible.

Also, wood products will have natural variances due to grain patterns, knots, and crevices.

NO returns, refunds, or exchanges are accepted because of color or wood variances.

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